Web Of Possibilities
The Internet grows up
Ryan Jennings and Charles Silverman partners of Indigo 6 Graphic Design and Visual Communication.
The Web, like most teenagers, is growing fast and is completely disinterested in yesterday’s ideas. Web sites, like parents of those teens, can have a tough time staying relevant.
“We started five years ago and we started in a time when everything was changing in terms of technology,” said Ryan Jennings, managing partner at Indigo 6, a graphic design and visual communication in Norwalk. “It used to be that technology was just this big mystery and there were Web masters; now it’s commoditized and it’s off-shored. It’s gotten to a point where there are so many services out there, a lot of them free, that you can use to power the back end, to run your marketing operations, to get your analytics, it’s not about the technology anymore.”
Jennings said using Web platforms has enabled companies to keep content and aggressively update their Web operations.
“There’s a huge opportunity to utilize service providers,” said Jennings. “The open source community offers hundreds of applications to choose from and for the small- to mid-size businesses it gets them 90 percent of the way there for a fraction of the cost. It provides you the ability to focus on what’s important, what you’re saying.”
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