Fairfield County Business Journal All atwitter
All atwitter
HR trolls social networks
Booming online social networks have become a strong focus for recruiters, giving employers a more complete view of job candidates than is often presented in rose-colored biographies.
“The networking sites are the trendy thing right now that has everyone scrambling to understand and utilize,” said Maureen Mackey, principal and co-founder of Mackey & Guasco Staffing Associates in Darien. “Bottom line, it is networking made very simple.”
According to David Lewis, president and founder Operations Inc. in Stamford, sites like Facebook, MySpace and Twitter all should be taken seriously as hiring resources.
“In fact these sites offer the current job seeker a better chance of being the source for their next job than a job board,” said Lewis. “They have taken the world of networking, which always delivered an easier path to hire, and put it within easy reach to anyone with a PC and the willingness to complete the information requested on these sites.”
According to Lewis this has harnessed the always present power of getting an interview through cronyism.
“Anyone not using these sites, who is looking for a job, is severely missing the boat,” said Lewis.
According to Fred Dinyan, co-founder of YourLeap in Stamford, he sees social networking sites as useful for an alternative perspective.
“However, they are typically used as a supplement to job boards not a replacement,” said Dinyan. “Candidates typically use job boards to find what jobs are open, they then use social networking sites to try to connect more directly and stand out from other applicants who merely respond to the job board posting and get put in a bin with countless other responses.”
According to Dinyan, Business related networking sites such as Linked In are a valuable tool to find and connect with candidates; Facebook and MySpace are used less frequently since they are less business focused.
“The major job boards are still the preferred method of finding candidates,” said Dinyan. “Furthermore, the job boards are well aware of the issue and are creating relationships with social networking suites. CareerBuilder for example has teamed up with Facebook to place targeted ads.”
According to Chris Russell, founder of AllCountyJobs, these sites poses such influence because they are where the next generation work force is “hanging out online.”
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