Fairfield County Business Journal Danbury company makes little organic togs
Danbury company makes little organic togs
Funkoos doesn’t want to be known as “that tree-hugging organic company.”
Organic is great, but it’s not the end-all, be-all, according to Stefanie Brychcy, head of corporate communications for the organic baby apparel startup in Danbury.
Price and ease-of-use are just as important, she says.
Although the “organic message” is growing, director of Operations Sitwat Shah said people still ask, “What is organic and why should I buy it?”
Chipping away at any preconceived notions is necessary.
So, too, is making a mark in a competitive retail environment.
“We recognize that this is a market with hundreds of different brands,” director of sales Ali Shah said. “We had to ask, ‘How do we stand out?’”
For starters, the product alone differentiates the company from competitors, he said.
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