Westchester County Business Journal World of opinions
World of opinions
Research company plumbs markets in 100 countries
White Plains has gone international with the addition of England-based B2B International, a business-to-business market research agency with a global presence.
B2B International USA Inc. was officially launched a few months ago, following the opening of a China office in Beijing last year.
“A large part of what we do is international, so it helps us greatly if we have presence in more than just our home country,” said Matthew Harrison, who heads up the New York office as director of international operations. “The U.S. is very important in terms of our target audience and potential customers, but also in terms of the people we interview in order to carry out our market research.”
The company offers market research and consultancy to businesses with diverse needs, whether it’s measuring customer satisfaction, entering a new market, introducing a new product or diversifying in some way.
Most of B2B’s clients are North American or European, with research evenly split between those regions and Asia.
Many clients are interested in geographical expansion, particularly in developing countries such as China and Russia, where B2B has an affiliate in Moscow.
With 65 employees around the world, B2B is able to gather and analyze information in difficult geographies such as Sub-Saharan Africa, Central Asia and the former Soviet Union.
A multilingual field force makes it possible for B2B to interview people in Kazakhstan, Azerbaijan, Nigeria and Mozambique.
“There are very few agencies that can research countries like that,” said Julia Cupman, business development manager. “Very few agencies can research such complex markets.”
Cupman said B2B also differentiates itself by offering the consultancy element, which many market research companies don’t provide.
“They just do the research and in a way just regurgitate the data,” Cupman said. “We take it a step further and help clients take actions following the findings.”
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