Westchester County Business Journal Q&A from the Corner Office
Q&A from the Corner Office
David Lewis, president and founder of human resources outsourcing and consulting firm OperationsInc in Stamford, this week shares a job forecast for the sales and marketing professions.
Q: How is hiring in marketing and sales?
Lewis: “For sales people I think it has increased a bit. The problem is that it may very well be because of two toughening factors. First, the bar has been raised so high that success is tougher to achieve. Second is the fact that businesses are less willing to be patient and as a result are firing quicker and reloading more often.
“For marketing, the hiring activity is about the same, which is pretty dismal. Despite what you read that a down economy is when you need to market, most out there are cutting marketing spending and staff. We still have a ways to go before hiring starts to heat up in this sector.”
Q: What methods are candidates using to set themselves apart?
Lewis: “The best example I have seen is the candidate that runs a marketing/direct mail campaign for themselves – six to seven postcards profiling their attributes produced on their own equipment, as well as sending multiple overnight or priority mail packages to prospective employers with ways to highlight their skills are some of the best ways to stand out from the pack.”
Q: How will technology foster a greater synergy between marketing and sales professionals?
Lewis: “While I think there already is a fair share of technology in place in this relationship, I think that will grow … marketing will learn how to use (LinkedIn) and other mediums to enhance branding and get the word out. Sales will use it to find the clients, source out the contacts and make connections. In short, time spent in transition using these methods to find work can now serve them well in their employed life.”
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