Westfair Online

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Wired for success

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Dec-04-09, 12:23 PM
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For 21 years, Michael Keating mainly marketed his company by word-of-mouth.


“Many years ago, someone gave me an organizational chart that showed president and CEO and then accounting, marketing and finance personnel,” he said. “My name was in every one of those boxes.”


He called it a graphic representation.


“As a small-business owner, you don’t have large resources to maintain your own marketing department, HR department or legal staff,” he said. “Everything first starts with you.”


These days, he is of a mindset to change that axiom.

 


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