Westchester County Business Journal Business is all atwitter over social networks
Business is all atwitter over social networks
Justice has taken a holiday when the Miley Cyrus crowd is light years ahead of most business executives in the increasingly critical realm of social media.
“I don’t remember specifically what pushed me over the edge, but a couple of months ago I opened a Twitter account,” said Chris Cornell, owner of Pleasantville-based Cornell Gallery, a custom framing and art gallery business. “I’ve become accustomed to explaining it to people. Basically, you make a post, or an update of 140 characters or less, add a picture or include a link, and send it out.”
For example, if Cornell completes an impressive framing job, he takes a picture, uploads it on his computer and posts the photo along with a link to his Web site and adds in key words “because someone searching for those words will see it.”
“If I post a picture, I end up getting maybe 30 to 60 views in a relatively short period of time,” Cornell, who has more than 500 followers on Twitter, said. “You don't control who follows you, but you do have an option to block people.”
Soon after opening the Twitter account for his gallery, Cornell opened an account for the Pleasantville community.
“I was lying in bed one night and it just hit me: I have got to check and see if anyone’s registered the name Pleasantville,” Cornell said. “I was so convinced that that name wouldn't be available, and it was. I thought, wow, this is going to be great.”
Cornell posts links to news stories, upcoming community events, Google alerts about the area and interesting tidbits that can be re-tweeted (re-posted), such as if the Jacob Burns Film Center (which also has a Twitter account) makes an announcement about programming.
So far, Cornell has more than 100 followers on the Pleasantville account. His Web site, twitterprofessor.com, includes information on how to effectively use Twitter. The other aspect of the site is specific to the “At-Pleasantville” project, which is documenting the process of building up the Pleasantville community on Twitter.
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