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Bob Cole Interview

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May-28-09, 10:32 AM
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The labor pool is getting crowded. Bigger fish – in greater numbers – are diving in and the competition is fierce. It’s understandable that many out-of-work people are getting frustrated by dead-ends and no callbacks. Companies are hiring, however, but these jobs, unless posted online, likely go under the radar of the average seeker.


So it’s really not what you know? That remains case by case, of course. Still, who you know can make a big difference – at least in terms of getting in the ear of a decision-maker. And here in Westchester and Fairfield counties, there are lots of opportunities to network and connect.


The Business Journal checked in with Bob Cole, co-owner of Cole Communications, a public relations and marketing company in Bronxville, N.Y.

In an “Online” interview, Cole talked about networking organizations and strategies for marketing yourself in a competitive environment. He also offered some do’s and don’ts – and cautioned networkers about the tendency toward more “me” and less “you.”


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